Creating A Legacy with a
Nostalgic Brand Story
Pandan Street was a new brand with a long history of selling their home baked cookies to friends and families and some local sellers.
When their founder Christy decided to start their own brand, they struggled with keeping up with their social presence online while busy with operations and a full time job.
With a video and social media strategy, we tripled their social media following within 6 months and got the attention of food influencers reaching out to collaborate with us.
As a result, Chinese New Year sales rocketed despite the pandemic period.
The brand subsequently continued to receive collaboration opportunities with other brands, MNCs and government bodies.